Privacy Policy

Effective date: October 11, 2026

3Scale LLC, doing business as The Scale Theory ("we," "us," "our"), operates thescaletheory.co. This policy explains what information we collect, how we use it, and the choices you have.

Information we collect

Information you give us: when you book a strategy call or contact us, we collect your name, email address, phone number, business name, and any details you share about your business.

Information collected automatically: when you visit our site, we and our partners use cookies, pixels, and similar technologies (including the Meta Pixel) to collect information such as your IP address, browser and device type, pages visited, and actions taken on the site, such as booking a call.

How we use your information

We use your information to schedule and hold strategy calls, respond to your inquiries, send confirmations and reminders, follow up about our services, improve our website, and measure and improve our advertising.

How we share your information

We do not sell your personal information. We share it only with service providers that help us run our business, such as our website, CRM, and scheduling platform (GoHighLevel), our email and calendar providers, and advertising platforms such as Meta, or when required by law. These providers may only use your information to provide services to us.

Text messages and email

If you provide your phone number or email, we may contact you about your booking and our services. You can opt out of texts at any time by replying STOP, and out of emails by using the unsubscribe link or contacting us. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Cookies and advertising

We use the Meta Pixel to understand how visitors use our site and to show relevant ads on Facebook and Instagram. You can manage ad preferences in your Facebook or Instagram settings, and you can block or delete cookies in your browser settings.

Data retention and security

We keep your information only as long as needed for the purposes above or as required by law, and we use reasonable safeguards to protect it. No method of transmission or storage is completely secure.

Children's privacy

Our services are intended for business owners and are not directed to anyone under 18. We do not knowingly collect information from children.

Your choices

You may request access to, correction of, or deletion of your personal information by contacting us at the email below.

Changes to this policy

We may update this policy from time to time. The updated version will be posted on this page with a new effective date.

Contact us

3Scale LLC, doing business as The Scale Theory
Friendswood, Texas
[email protected]

© 2026 The Scale Theory. All rights reserved.HomePrivacy PolicyTerms of Service